E-Commerce Essentials
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E-Commerce Essentials

by Kenneth C. Laudon, Carol Guercio Traver

Business Education
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E-Commerce Essentials introduces the central ideas and practices of electronic commerce in a focused business and technology resource. Written by Kenneth C. Laudon and Carol Guercio Traver, it is designed for readers seeking a foundation in the essentials of digital commerce.

ISBN-13 9780133544985 ASIN 0133544982 Views 335 Publisher Pearson Year 2013 Edition 1 Format Paperback Product Group Book Pages 448 Created February 09, 2026 Updated September 08, 2026
About This Book

E-Commerce Essentials provides an introduction to the field of electronic commerce.

The book focuses on essential ideas and practices relevant to e-commerce and digital business.

It is authored by Kenneth C. Laudon and Carol Guercio Traver.

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I will be using this book for:
15 total votes