E-Commerce 2015 (11th Edition)
by Kenneth C. Laudon, Carol Guercio Traver
E-Commerce 2015 (11th Edition) offers a structured textbook treatment of electronic commerce from Kenneth C. Laudon and Carol Guercio Traver. Written for academic and reference use, it is suited to students, instructors, and readers seeking an introduction to business and technology in the context of e-commerce.
About This Book
E-Commerce 2015 (11th Edition) is a business and technology textbook by Kenneth C. Laudon and Carol Guercio Traver.
The book focuses on electronic commerce and presents its subject in an academic, structured format.
As an 11th edition, it is intended for readers who want an established textbook treatment of e-commerce.
It may serve as a reference for students, educators, and others studying business, digital commerce, or related technology topics.
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