Strategic Management and Business Policy: Globalization, Innovation and Sustainablility (14th Edition)
by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford
Strategic Management and Business Policy: Globalization, Innovation and Sustainability provides a broad introduction to strategic management and business policy. The 14th edition examines these subjects through the connected perspectives of globalization, innovation, and sustainability, making it a useful resource for students and readers developing a foundation in contemporary business strategy.
About This Book
Strategic Management and Business Policy: Globalization, Innovation and Sustainability presents a broad study of strategic management and business policy.
This 14th edition focuses on three important dimensions of contemporary business: globalization, innovation, and sustainability.
Written by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, and Chuck Bamford, the book is intended for readers studying business and management.
It offers a foundation for understanding strategic thinking and business policy in a changing global environment.
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