Strategic Management and Business Policy: Globalization, Innovation and Sustainablility (14th Edition)
by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford
A leading textbook offering frameworks and insights for strategic management, business policy, globalization, innovation, and sustainability.
About This Book
This textbook provides an in-depth exploration of strategic management concepts and practices.
It addresses the challenges and opportunities presented by globalization, innovation, and sustainability.
The content is designed for students and professionals seeking to understand business policy formulation and implementation.
Case studies and real-world examples are used to illustrate key strategic principles.
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