The Practice of Public Relations (12th Edition)
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The Practice of Public Relations (12th Edition)

by Fraser P. Seitel

Business Communication Textbook Public Relations
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A foundational textbook covering essential public relations concepts, strategies, and professional practices for students and practitioners.

ISBN-13 9780133083576 ASIN 0133083578 Views 290 Publisher Pearson Year 2013 Edition 12 Format Paperback Product Group Book Pages 456 Created May 10, 2026 Updated September 27, 2026
About This Book

The Practice of Public Relations provides an overview of core principles and techniques used in the field.

Readers explore foundational concepts relevant to contemporary communication and media relations.

The text is designed for students and professionals seeking a structured introduction to public relations.

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I will be using this book for:
28 total votes