International Business: The New Realities, Student Value Edition (3rd Edition)
by Gary Knight, John Riesenberger, S. Tamer Cavusgil
International Business: The New Realities, Student Value Edition offers students a foundation in international business and the challenges of operating across borders. The third edition is suited to academic study and introduces the global business concepts needed to understand today’s interconnected commercial environment.
About This Book
International Business: The New Realities presents an educational introduction to the field of international business.
The book focuses on the realities of conducting business across national and international borders.
This Student Value Edition is the third edition and is designed for students studying business-related subjects.
It provides a foundation for exploring global business concepts in an academic setting.
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