Exploring Corporate Strategy: Text and Cases/College
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Exploring Corporate Strategy: Text and Cases/College

by Gerry Johnson, Kevan Scholes

Textbook Management business strategy Case Studies
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Exploring Corporate Strategy: Text and Cases/College offers college students a structured introduction to corporate strategy and management. Written by Gerry Johnson and Kevan Scholes, it combines explanatory text with cases to support the study and application of strategic ideas.

ISBN-13 9780132974417 ASIN 013297441X Views 59 Publisher Prentice Hall Year 1993 Edition Subsequent Format Paperback Product Group Book Pages 576 Created April 16, 2026 Updated October 17, 2026
About This Book

Exploring Corporate Strategy: Text and Cases/College is an academic resource focused on corporate strategy and management.

Written by Gerry Johnson and Kevan Scholes, the book presents strategy-related material for college-level study.

Its text-and-cases format is designed to connect strategic concepts with case-based learning.

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