Cutlip and Center's Effective Public Relations
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Cutlip and Center's Effective Public Relations

by Glen Broom, Bey-Ling Sha

Business Communication
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A foundational guide to public relations principles, strategies, and professional practices for students and practitioners.

ISBN-13 9780132669153 ASIN 0132669153 Views 412 Publisher Pearson Year 2012 Edition 11 Format Paperback Product Group Book Pages 456 Created March 16, 2026 Updated September 29, 2026
About This Book

This book serves as a comprehensive resource on effective public relations strategies and techniques.

It covers essential theories and practical applications relevant to modern PR practice.

The content is designed to support both academic study and professional development in the field.

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I will be using this book for:
17 total votes