Entrepreneurship: Successfully Launching New Ventures (4th Edition)
by R. Duane Ireland, Bruce R. Barringer
A practical textbook offering frameworks and strategies for launching and managing new business ventures successfully.
About This Book
Entrepreneurship: Successfully Launching New Ventures provides foundational knowledge for aspiring business owners.
The text covers essential topics including opportunity recognition, business planning, and venture financing.
Readers gain practical insights into the entrepreneurial process from idea generation to launch.
The book emphasizes real-world application through structured frameworks and strategic guidance.
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