A Framework for Marketing Management
by Philip Kotler, Kevin Lane Keller
A Framework for Marketing Management offers a structured introduction to marketing management from Philip Kotler and Kevin Lane Keller. Designed for students and practitioners, it provides an organized foundation for understanding marketing concepts, planning processes, and managerial decision-making.
About This Book
A Framework for Marketing Management presents a structured approach to understanding marketing management.
Written by Philip Kotler and Kevin Lane Keller, the book is suited to readers studying or working in marketing.
Its focus is reflected in the title: providing a framework for organizing marketing concepts, planning, and managerial decisions.
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