Better Business
by Kendall Martin, Mary Anne Poatsy
An introductory textbook covering core business topics including marketing, finance, and management for students and new professionals.
About This Book
Better Business introduces foundational principles of business operations and management.
The text covers key areas including marketing, finance, accounting, and organizational behavior.
Designed for students, it presents concepts in an accessible format with real-world examples.
Authors Kendall Martin and Mary Anne Poatsy provide clear explanations suitable for introductory courses.
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