Marketing Research: An Applied Orientation (5th Edition)
Marketing Research: An Applied Orientation offers a practical foundation in the concepts, methods, and applications of marketing research. Designed for students and professionals, this fifth edition explains how research can help address marketing questions and inform decision-making.
About This Book
Marketing Research: An Applied Orientation presents an accessible introduction to the principles and practice of marketing research.
The book emphasizes the applied nature of research and its role in addressing marketing questions and supporting informed decisions.
Written by Naresh K. Malhotra, this fifth edition is suited to readers studying marketing research in an academic or professional context.
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