Advertising & IMC: Principles and Practice, 9th Edition
by Sandra Moriarty, Nancy Mitchell, William D. Wells
Advertising & IMC: Principles and Practice, 9th Edition offers students a structured introduction to advertising and integrated marketing communications. Written by Sandra Moriarty, Nancy Mitchell, and William D. Wells, this textbook combines foundational principles with practical perspective for readers learning about marketing communication.
About This Book
Advertising & IMC: Principles and Practice, 9th Edition presents an educational examination of advertising and integrated marketing communications.
Written by Sandra Moriarty, Nancy Mitchell, and William D. Wells, the book is designed for readers studying marketing and communication practices.
Its focus encompasses foundational principles and practical applications within advertising and IMC.
The ninth edition supports structured learning in a subject that connects promotional communication with broader marketing practice.
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