Advertising & IMC: Principles and Practice, 9th Edition

by Sandra Moriarty, Nancy Mitchell, William D. Wells

Business Education

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A foundational guide to advertising and integrated marketing communications principles and practice.

ISBN-13 9780132163644 ASIN 0132163640 Views 140 Publisher Pearson Year 2011 Edition 9th Format Hardcover Product Group Book Pages 657 Created June 09, 2026 Updated September 25, 2026

About This Book

Advertising & IMC: Principles and Practice, 9th Edition provides an overview of advertising and integrated marketing communications.

The text covers core principles and practices relevant to the field.

Authored by Sandra Moriarty, Nancy Mitchell, and William D. Wells.

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