Advertising Research: Theory & Practice (2nd Edition)
Explores advertising research theory and practice, offering guidance on methods, data analysis, and real-world application for students and professionals.
About This Book
Advertising Research: Theory & Practice provides an overview of research methods used in advertising.
The text covers both theoretical foundations and practical applications for students and professionals.
Readers gain insight into data collection, analysis, and interpretation within advertising contexts.
The second edition updates content to reflect current industry standards and practices.
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