Marketing Research (5th Edition)
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Marketing Research (5th Edition)

by Alvin C. Burns, Ronald F. Bush

Business Textbook Marketing Research
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Marketing Research (5th Edition) provides an accessible introduction to the field of marketing research. Written by Alvin C. Burns and Ronald F. Bush, it is designed for students, educators, and business readers seeking a structured resource on this area of marketing.

ISBN-13 9780131477322 ASIN 0131477323 Views 120 Publisher Prentice Hall Year 2006 Edition 5 Format Hardcover Product Group Book Pages 696 Created February 09, 2026 Updated September 30, 2026
About This Book

Marketing Research (5th Edition) is a business and marketing title focused on the field of marketing research.

Written by Alvin C. Burns and Ronald F. Bush, the book is suited to readers studying or reviewing marketing research.

This edition provides an organized introduction to the subject for educational and professional contexts.

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I will be using this book for: