Apparel Product Design and Merchandising Strategies
Apparel Product Design and Merchandising Strategies explores the connection between creating apparel products and bringing them to market. With an emphasis on design and merchandising strategies, it offers a focused resource for students and readers interested in fashion, apparel development, and the business side of the industry.
About This Book
Apparel Product Design and Merchandising Strategies examines the relationship between apparel design and merchandising.
The book focuses on strategies used to develop and position apparel products.
It may serve as a reference for readers studying fashion, apparel product development, design, or merchandising.
Its subject matter connects creative product decisions with commercial planning in the apparel industry.
Reviews
No reviews yet. Be the first to review this book!