Will It Fly? How to Know if Your New Business Idea Has Wings...Before You Take the Leap (Financial Times Prentice Hall Books)
Before investing heavily in a new business, first determine whether the idea can succeed. Will It Fly? offers an accessible, practical approach to examining entrepreneurial concepts and making more informed decisions about whether to pursue them.
About This Book
Will It Fly? focuses on evaluating a new business idea before taking the leap.
The book is designed for readers considering entrepreneurship and seeking a structured way to examine a concept’s potential.
Its central theme is practical idea assessment, helping readers think carefully about whether a proposed business can move forward.
Published as part of the Financial Times Prentice Hall Books series, this title addresses the early decision-making stage of starting a business.
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