Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line
Improving the User Experience through Practical Data Analytics explores how organizations can use data to gain meaningful insight, enhance the user experience, and increase their bottom line. Mike Fritz and Paul D. Berger offer a practical business-focused perspective on connecting analytics with better results.
About This Book
Improving the User Experience through Practical Data Analytics focuses on using data to understand and enhance user experiences.
The book connects meaningful insight with business performance and the goal of increasing the bottom line.
It is written for readers interested in applying practical data analytics in a business or user experience context.
Mike Fritz and Paul D. Berger present a focused guide to the relationship between analytics, user experience, and organizational results.
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