It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects
by Tomer Sharon
In 'It's Our Research,' Tomer Sharon provides a roadmap for UX professionals to win over stakeholders and secure resources for vital user experience projects. By focusing on communication, collaboration, and demonstrating value, the book equips readers to integrate research into organizational priorities effectively. Ideal for those navigating the intersection of design and business.
About This Book
It's Our Research offers insights into gaining stakeholder buy-in for user experience research initiatives. The book addresses the challenges UX practitioners face in communicating the value of their projects within organizations.
Author Tomer Sharon draws from real-world experiences to provide actionable advice on engaging stakeholders early and demonstrating research impact. It emphasizes collaboration between UX teams and business leaders to align research with company goals.
Readers will learn techniques for presenting research findings persuasively and fostering a culture that values user-centered design. The content is geared toward UX researchers, designers, and managers seeking to elevate their practice.
Through clear examples and frameworks, the book helps bridge the gap between technical research and executive decision-making, ensuring projects receive the support they need to succeed.
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