Serious Creativity: How to Be Creative Under Pressure and Turn Ideas into Action
Edward De Bono examines how creativity can work under pressure and become a practical force for change. Serious Creativity focuses on developing fresh ways of thinking, handling challenges, and transforming ideas into action for more effective problem-solving and decision-making.
About This Book
Serious Creativity explores how people can remain creative when facing pressure, constraints, or demanding situations.
Edward De Bono presents creativity as a skill that can be developed and used deliberately rather than treated solely as an innate talent.
The book focuses on moving beyond ideas toward practical action and productive outcomes.
It is relevant to readers interested in creative thinking, problem-solving, decision-making, and applying fresh ideas in professional or everyday contexts.
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