Marketing Essentials: Marketing Research Project
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Marketing Essentials: Marketing Research Project

by Lois Schneider Farese

Business Project-Based Learning Marketing Education
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A student-focused resource offering structured guidance for completing marketing research projects in educational environments.

ISBN-13 9780078780424 ASIN 007878042X Views 48 Publisher Glencoe/McGraw-Hill School Pub Year 2008 Edition Workbook Format Paperback Product Group Book Pages 170 Created April 02, 2026 Updated August 10, 2026
About This Book

Marketing Essentials: Marketing Research Project provides foundational guidance for students learning marketing research techniques.

The book supports classroom instruction with structured project-based learning approaches.

Content focuses on essential marketing research concepts suitable for educational settings.

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I will be using this book for: