Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition
by Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland Iii
A leading strategy textbook offering frameworks, cases, and tools to analyze industries, craft competitive strategies, and execute plans for sustained business advantage.
About This Book
This textbook presents core concepts and analytical frameworks for developing and implementing business strategies.
It combines theoretical foundations with real-world case studies to illustrate strategic management in practice.
Readers explore industry analysis, competitive positioning, and organizational execution through structured chapters.
The material emphasizes decision-making processes that drive long-term business performance and sustainability.
Reviews
No reviews yet. Be the first to review this book!