Services Marketing (6th Edition)
by Valerie Zeithaml, Mary Jo Bitner, Dwayne Gremler
A foundational textbook covering services marketing principles, customer expectations, service quality, and relationship marketing strategies for business education.
About This Book
Services Marketing (6th Edition) provides comprehensive coverage of marketing concepts specific to service industries.
The text explores customer expectations, service quality, and relationship marketing frameworks.
Authors Valerie Zeithaml, Mary Jo Bitner, and Dwayne Gremler present established theories and models used in services marketing.
This edition serves as an educational resource for understanding service delivery and customer interactions.
Reviews
No reviews yet. Be the first to review this book!