Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
by Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland Iii
Crafting & Executing Strategy: The Quest for Competitive Advantage presents concepts and cases focused on developing and carrying out effective business strategies. This business and management text offers a structured foundation for examining competitive advantage, strategic choices, and the relationship between planning and execution.
About This Book
Crafting & Executing Strategy explores the development and implementation of business strategy.
The book focuses on concepts related to competitive advantage and strategic decision-making.
It combines strategy concepts with cases for applied study and discussion.
Written by Arthur Thompson, Margaret Peteraf, John Gamble, and A. J. Strickland III.
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