Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
by Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland Iii
A leading strategy textbook that blends core concepts with real-world cases to help students master competitive analysis, strategy formulation, and execution for lasting business advantage.
About This Book
This textbook presents core concepts and analytical frameworks for developing and implementing business strategy.
It combines conceptual coverage with real-world case studies to illustrate strategic management in practice.
Readers learn to evaluate competitive environments, assess organizational capabilities, and craft strategies that deliver sustainable advantage.
The material emphasizes both the formulation of strategy and the challenges of effective execution.
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