Transnational Management: Text, Cases & Readings in Cross-Border Management
by Christopher A. Bartlett Daewoo Chair Of Business Administration, Paul W. Beamish Associate Dean - Research Nortel Networks Director Of The Asian Management Institute Professor Of International Business
Transnational Management: Text, Cases & Readings in Cross-Border Management brings together core concepts, practical cases, and relevant readings for studying business across national borders. It offers a structured foundation for examining the managerial and organizational challenges of international operations and transnational business environments.
About This Book
Transnational Management: Text, Cases & Readings in Cross-Border Management examines the principles and practice of managing across national boundaries.
The book combines explanatory text, business cases, and selected readings to support the study of international and transnational management.
It provides a structured resource for exploring the organizational, strategic, and managerial issues that arise in cross-border business.
Designed for learners and professionals, this volume offers material for understanding management in an increasingly international business environment.
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