Strategic Management: Text and Cases
by Gregory Dess, Alan Eisner, G.T. (Tom) Lumpkin, Gerry Mcnamara
A leading strategic management textbook offering integrated concepts, frameworks, and case studies for business students and professionals seeking practical strategic insights.
About This Book
Strategic Management: Text and Cases provides an integrated approach to learning strategic management principles and practices.
The text combines theoretical frameworks with practical case studies to help readers understand how organizations develop and execute strategy.
Topics include industry analysis, competitive advantage, corporate-level strategy, and strategic leadership.
Designed for undergraduate and graduate business courses, the book emphasizes both academic rigor and real-world application.
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