New Venture Creation: Entrepreneurship for the 21st Century
by Rob Adams, Stephen Spinelli
New Venture Creation: Entrepreneurship for the 21st Century offers an educational introduction to entrepreneurship and the creation of new ventures. Designed for readers studying or exploring business development, it presents a foundation for understanding entrepreneurial opportunities and the venture-creation process in a contemporary context.
About This Book
New Venture Creation: Entrepreneurship for the 21st Century introduces the subject of entrepreneurship and the development of new ventures.
The book focuses on foundational concepts relevant to understanding how entrepreneurial opportunities are considered and pursued.
It is intended for readers seeking an educational resource on entrepreneurship, venture creation, and business development.
Its 21st-century perspective frames new venture creation as a contemporary business subject.
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