Marketing
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Marketing

by Michael Levy, Dhruv Grewal

Business
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Marketing provides a foundational introduction to the field for students and general readers. Written by Michael Levy and Dhruv Grewal, it presents the subject as a practical area of business study and offers a broad starting point for understanding marketing concepts and practices.

ISBN-13 9780078029004 ASIN 0078029007 Views 389 Publisher McGraw-Hill Education Year 2013 Edition 4 Format Hardcover Product Group Book Pages 768 Created February 19, 2026 Updated October 14, 2026
About This Book

Marketing introduces the field of marketing through a focused examination of its central ideas and practices.

Written by Michael Levy and Dhruv Grewal, the book is suited to readers seeking a foundational understanding of marketing.

Its subject makes it relevant for business and education contexts, including students beginning their study of marketing.

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I will be using this book for:
12 total votes