Marketing Strategy: A Decision-Focused Approach

by John Mullins, Orville C. Walker

Business Decision Making Marketing Strategy Strategic Planning

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A decision-focused marketing strategy text offering frameworks and practical approaches for business professionals seeking to develop effective marketing plans.

ISBN-13 9780078028946 ASIN 0078028949 Views 384 Publisher McGraw Hill Year 2013 Edition 8 Format Paperback Product Group Book Pages 384 Created March 19, 2026 Updated September 13, 2026

About This Book

Marketing Strategy: A Decision-Focused Approach provides readers with structured methods for developing marketing plans.

The text focuses on strategic decision-making processes used by marketing professionals.

Content covers core marketing principles and their application in business contexts.

The book is presented as a used copy in good condition.

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