Marketing Strategy: A Decision-Focused Approach

by John Mullins, Orville C. Walker

Business Decision Making Marketing Strategy Strategic Planning

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Marketing Strategy: A Decision-Focused Approach examines marketing strategy through a decision-focused lens. Written by John Mullins and Orville C. Walker, it is suited to readers seeking a business-oriented title centered on marketing and strategic planning.

ISBN-13 9780078028946 ASIN 0078028949 Views 398 Publisher McGraw Hill Year 2013 Edition 8 Format Paperback Product Group Book Pages 384 Created March 19, 2026 Updated October 13, 2026

About This Book

Marketing Strategy: A Decision-Focused Approach focuses on marketing strategy through the lens of decision-making.

The book is authored by John Mullins and Orville C. Walker.

Its subject places it within business, marketing, and strategic planning.

This listing describes a used book in good condition.

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