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Preface to Marketing Management

by J. Paul Peter, Donnelly, Jr, James

Business Education

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An accessible guide presenting key marketing management concepts for students and business professionals.

ISBN-13 9780078028847 ASIN 0078028841 Views 244 Publisher McGraw-Hill Education Year 2012 Edition 13 Format Paperback Product Group Book Pages 288 Created April 11, 2026 Updated September 15, 2026

About This Book

Preface to Marketing Management provides foundational knowledge in marketing concepts and practices.

The text covers essential topics relevant to marketing management in a structured format.

It serves as an introductory resource for learners seeking to understand core marketing principles.

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I will be using this book for:

Preface to Marketing Management

About This Book

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I will be using this book for: