Marketing
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Marketing

by Michael Levy, Dhruv Grewal

Business
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A comprehensive introduction to marketing principles, strategies, and applications for students and business professionals.

ISBN-13 9780078028830 ASIN 0078028833 Views 170 Publisher McGraw-Hill/Irwin Year 2011 Edition 3 Format Hardcover Product Group Book Pages 720 Created February 09, 2026 Updated September 19, 2026
About This Book

This book introduces core marketing concepts and frameworks used in contemporary business environments.

Readers explore essential topics such as market analysis, consumer behavior, and strategic planning.

The text emphasizes practical applications and decision-making skills relevant to marketing roles.

Content is structured to support both classroom learning and professional development in marketing.

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I will be using this book for:
3 total votes