Marketing
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Marketing

by Michael Levy, Dhruv Grewal

Business
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Marketing by Michael Levy and Dhruv Grewal provides a structured introduction to the field of marketing. Designed for learning and reference, it explores the subject’s central concepts and business relevance, making it suitable for students and readers who want a broad foundation in marketing principles and practice.

ISBN-13 9780078028830 ASIN 0078028833 Views 188 Publisher McGraw-Hill/Irwin Year 2011 Edition 3 Format Hardcover Product Group Book Pages 720 Created February 09, 2026 Updated October 18, 2026
About This Book

Marketing is a business and educational resource focused on the field of marketing.

Written by Michael Levy and Dhruv Grewal, the book introduces readers to marketing concepts and practices.

Its broad subject matter makes it relevant to students, instructors, and readers seeking a structured foundation in marketing.

The book can serve as a reference for understanding how marketing fits within business decision-making.

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I will be using this book for:
3 total votes