Essentials of Marketing: A Marketing Strategy Planning Approach
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Essentials of Marketing: A Marketing Strategy Planning Approach

by E. Jerome Mccarthy, Joseph Cannon, Perreault, Jr., William

Business Education
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A clear introduction to marketing strategy planning, covering essential concepts and frameworks for effective business decision-making.

ISBN-13 9780077861049 ASIN 0077861043 Views 315 Publisher McGraw-Hill Education Year 2014 Edition 14 Format Paperback Product Group Book Pages 768 Created June 09, 2026 Updated August 05, 2026
About This Book

Essentials of Marketing presents core principles of marketing strategy planning.

The text covers essential frameworks used in contemporary marketing practice.

Readers gain an understanding of how marketing decisions support business objectives.

The approach emphasizes strategic thinking and practical application.

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I will be using this book for:
17 total votes