M: Marketing Fourth Edition
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M: Marketing Fourth Edition

by Michael Levy, Dhruv Grewal

Business Education
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M: Marketing Fourth Edition by Michael Levy and Dhruv Grewal is an academic marketing textbook for students and readers seeking a clear foundation in business and marketing. The fourth edition presents core concepts in a structured format suited to coursework, study, and introductory exploration.

ISBN-13 9780077861025 ASIN 0077861027 Views 527 Publisher McGraw-Hill Education Year 2014 Edition 4 Format Paperback Product Group Book Pages 512 Created May 23, 2026 Updated September 18, 2026
About This Book

M: Marketing Fourth Edition is a business and marketing text by Michael Levy and Dhruv Grewal.

The book provides a structured introduction to marketing for students and readers building foundational knowledge.

Its fourth-edition format supports study of core marketing ideas within an academic context.

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I will be using this book for:
29 total votes