Fundamentals of Selling: Customers for Life through Service
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Fundamentals of Selling: Customers for Life through Service

by Charles M. Futrell

Business Sales
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Demonstrates the order of steps in the selling process with examples and shows how each step interacts to build lasting customer relationships through service.

ISBN-13 9780077861018 ASIN 0077861019 Views 300 Publisher McGraw Hill Year 2013 Edition 13 Format Hardcover Product Group Book Pages 672 Created March 11, 2026 Updated October 02, 2026
About This Book

Fundamentals of Selling presents the complete order of steps in the selling process.

It provides numerous examples for each step to help students understand what should be included.

The text shows how the steps within the selling process interact with one another.

Emphasis is placed on building customer relationships through service.

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I will be using this book for:
13 total votes