Strategic Management: Creating Competitive Advantages
by Gregory Dess, Alan Eisner, G.T. (Tom) Lumpkin, Gerry Mcnamara
A practical guide to strategic management that equips leaders with tools to analyze markets, leverage resources, and build sustainable competitive advantages.
About This Book
This book provides essential frameworks for understanding strategic management and competitive positioning.
It covers key concepts including industry analysis, resource-based views, and strategic leadership.
Readers will learn how to formulate and implement strategies that create lasting advantages.
The text emphasizes practical applications for managers and business leaders.
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