Microeconomics and Behaviour

by Edward Cartwright

Economics Behavioral Economics Microeconomics

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An accessible guide to microeconomic principles and their application to individual and firm behaviour in modern markets.

ISBN-13 9780077174088 ASIN 0077174089 Views 185 Publisher Mc Graw Hill Education (Uk) Year 2016 Edition 2nd edition Format Paperback Product Group Book Created February 17, 2026 Updated August 15, 2026

About This Book

This book presents core microeconomic concepts and models.

It explores how individuals and firms make decisions under various conditions.

The text connects theory with practical examples of economic behaviour.

Readers gain understanding of market structures and consumer choice.

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