Understanding Business
by Susan Mchugh, James Mchugh, William Nickels
An accessible introduction to business fundamentals, covering management, marketing, finance, and operations with practical examples.
About This Book
Understanding Business provides a clear overview of core business concepts and practices.
The text covers essential topics including management, marketing, finance, and operations.
It is designed to help students build a strong foundation in business principles.
Real-world examples and case studies illustrate key ideas throughout the material.
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