Relationship Selling
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Relationship Selling

by Mark Johnston, Greg Marshall

Business
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Relationship Selling explores the role of professional relationships in the selling process. Written for readers interested in business, sales, and marketing, it offers a focused introduction to relationship-based selling and the customer connections that support commercial activity.

ISBN-13 9780073404837 ASIN 0073404837 Views 143 Publisher McGraw-Hill/Irwin Year 2009 Edition 3 Format Hardcover Product Group Book Pages 480 Created February 09, 2026 Updated October 14, 2026
About This Book

Relationship Selling focuses on the connection between selling and professional relationships.

The book is suited to readers seeking business-oriented material about sales and customer interactions.

Its subject matter centers on relationship-based approaches within a selling context.

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I will be using this book for:
2 total votes