Microeconomics and Behavior

by Robert H. Frank

Economics Behavioral Economics Microeconomics

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An accessible guide to microeconomic principles, decision-making, and market behavior with practical examples.

ISBN-13 9780073375946 ASIN 0073375942 Views 190 Publisher McGraw-Hill/Irwin Year 2009 Edition 8 Format Hardcover Product Group Book Pages 640 Created February 17, 2026 Updated September 29, 2026

About This Book

This book presents core microeconomic concepts in an accessible way.

It explores how individuals and firms make choices under constraints.

Real-world examples help connect theory to practical behavior.

The text emphasizes decision-making processes and market interactions.

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