Microeconomics and Behavior, 7th Edition
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Microeconomics and Behavior, 7th Edition

by Robert H. Frank

Textbook Economics Behavioral Economics Microeconomics
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Microeconomics and Behavior, 7th Edition introduces the principles of microeconomics while emphasizing the connection between economic analysis and human behavior. Written by Robert H. Frank, this textbook provides a structured foundation for students and readers developing their understanding of how economic ideas apply to decision-making.

ISBN-13 9780073375731 ASIN 007337573X Views 40 Publisher McGraw-Hill/Irwin Year 2007 Edition 7th Format Hardcover Product Group Book Pages 640 Created August 31, 2026 Updated November 08, 2026
About This Book

Microeconomics and Behavior, 7th Edition presents an introduction to microeconomics through the lens of behavior.

The book connects economic ideas with the ways people make choices and respond to incentives.

Written by Robert H. Frank, this seventh edition is suited to readers seeking a structured foundation in microeconomic thinking.

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I will be using this book for: