Essentials of Marketing (Student Package #4) w/ Applications in Basic Marketing 2004-05
by E. Jerome Mccarthy, Perreault, Jr., William D.
This student package introduces essential marketing concepts and connects them with applications in basic marketing. Authored by E. Jerome McCarthy and William D. Perreault, Jr., it is designed as an educational resource for studying foundational marketing material during the 2004–05 academic period.
About This Book
Essentials of Marketing (Student Package #4) w/ Applications in Basic Marketing 2004-05 is an educational resource focused on foundational marketing principles.
Written by E. Jerome McCarthy and William D. Perreault, Jr., the book combines essential marketing material with applications in basic marketing.
This edition is identified as Student Package #4 and is associated with the 2004–05 academic period.
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