Introduction to Mass Communication: Media Literacy and Culture, with Free Media World CD-ROM and PowerWeb
by Stanley J. Baran, Stanley Baran
Introduction to Mass Communication offers an accessible foundation in media literacy, mass communication, and culture. Designed as an introductory resource, this edition also includes the Free Media World CD-ROM and PowerWeb, providing additional materials to support study and exploration of media topics.
About This Book
Introduction to Mass Communication presents foundational material on mass communication for students and general readers.
The book focuses on media literacy and the relationship between media and culture.
Its title indicates a broad introductory approach to understanding communication media and their cultural context.
This edition includes a Free Media World CD-ROM and access to PowerWeb as supplemental resources.
Reviews
No reviews yet. Be the first to review this book!