New Venture Creation: Entrepreneurship for the 21st Century
New Venture Creation: Entrepreneurship for the 21st Century offers an introduction to the ideas and practices involved in starting and developing a business. Designed for students and aspiring entrepreneurs, it examines venture creation as a practical and relevant discipline in the modern business world.
About This Book
New Venture Creation: Entrepreneurship for the 21st Century focuses on the process of building and developing new businesses.
The book presents entrepreneurship in the context of the modern economy and changing business environment.
It is intended for readers seeking a structured introduction to venture creation and entrepreneurial practice.
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