Microeconomics and Behavior
by Robert H. Frank, Robert Frank
An accessible guide to microeconomic theory that connects individual choices with market outcomes and everyday decision-making.
About This Book
Microeconomics and Behavior presents core economic concepts through the lens of individual decision-making.
The text examines how consumers and firms respond to incentives and constraints in various market settings.
Readers explore supply and demand, pricing, and resource allocation using real-world examples.
The book emphasizes behavioral insights alongside traditional microeconomic theory.
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