Fundamentals of Media Effects

by Jennings Bryant, Susan Thompson

Communication Textbook Media Studies

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Fundamentals of Media Effects introduces readers to the study of how media can influence audiences, attitudes, and behavior. Written by Jennings Bryant and Susan Thompson, it provides a foundation for exploring key ideas in media and communication studies.

ISBN-13 9780072435764 ASIN 0072435763 Views 45 Publisher McGraw-Hill Humanities/Social Sciences/Languages Year 2001 Edition 1 Format Paperback Product Group Book Pages 416 Created June 02, 2026 Updated September 27, 2026

About This Book

Fundamentals of Media Effects is a work by Jennings Bryant and Susan Thompson.

The book focuses on the study of media effects and the ways media may shape audiences, attitudes, and behavior.

Its title suggests an introductory foundation for readers beginning to explore media and communication research.

This used edition is identified as being in good condition.

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