Contextual Pricing: The Death of List Price and the New Market Reality
by Robert G. Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen
A guide to modern pricing strategies that move beyond traditional list prices, helping businesses respond to evolving market realities and customer value perceptions.
About This Book
Contextual Pricing examines the shift away from fixed list prices toward dynamic, market-driven pricing approaches.
The book discusses how businesses can adapt their pricing models to better reflect customer value and competitive conditions.
Authors provide frameworks for understanding pricing in complex, data-rich environments.
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