Reputation Rules: Strategies for Building Your Company s Most Valuable Asset
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Reputation Rules: Strategies for Building Your Company s Most Valuable Asset

by Daniel Diermeier

Business
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Reputation Rules presents strategies for managing corporate reputation as a key business asset and offers frameworks for assessing risk while aligning actions with stakeholder expectations.

ISBN-13 9780071763745 ASIN 0071763740 Views 221 Publisher McGraw Hill Year 2011 Edition 1 Format Hardcover Product Group Book Pages 320 Created March 07, 2026 Updated September 27, 2026
About This Book

Reputation Rules examines how organizations can manage reputation as a strategic asset.

The book outlines frameworks for assessing reputational risk and opportunity.

It provides guidance on aligning corporate actions with stakeholder expectations.

Readers will learn approaches for building long-term trust and credibility.

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I will be using this book for:
2 total votes