Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
by Macdivitt
Learn how to implement value-based pricing to increase sales, capture more customer value, and improve your company's profitability through strategic pricing decisions.
About This Book
This book explores value-based pricing as a strategic approach for aligning prices with customer perceptions of worth.
It provides frameworks for creating, communicating, and capturing customer value through effective pricing decisions.
Readers will learn methods to drive sales performance and improve profitability by focusing on value rather than cost-plus models.
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