Strategy from the Outside In: Profiting from Customer Value
by George S. Day, Christine Moorman
George S. Day and Christine Moorman explore an outside-in approach to strategy, emphasizing customer value as a foundation for business performance. This practical business book is designed for readers interested in marketing, competitive strategy, and building organizations around the needs of the markets they serve.
About This Book
Strategy from the Outside In: Profiting from Customer Value examines strategy through the lens of customers and the value they receive.
George S. Day and Christine Moorman present an outside-in perspective for organizations seeking to connect strategic thinking with customer value.
The book focuses on how a customer-centered approach can inform business decisions, competitive strategy, and long-term profitability.
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