Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide―From Presentations and Promotions to Communicating and Closing
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Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide―From Presentations and Promotions to Communicating and Closing

by Terri Morrison, Wayne A. Conaway

Business
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A practical guide to navigating cultural differences in global sales and marketing, helping professionals communicate effectively and close deals across borders.

ISBN-13 9780071714044 ASIN 0071714049 Views 147 Publisher McGraw Hill Year 2011 Edition 1 Format Paperback Product Group Book Pages 304 Adult No Created February 10, 2026 Updated August 06, 2026
About This Book

This guide offers essential cultural knowledge for professionals engaging in international sales and marketing.

Readers learn how to adapt presentations, promotions, and communication styles across different cultures.

The book provides practical advice for closing deals while respecting local customs and etiquette.

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I will be using this book for:
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