Service Innovation: How to Go from Customer Needs to Breakthrough Services
by Bettencourt
Service Innovation guides businesses in turning customer needs into breakthrough services. It presents a systematic method for innovation, from need identification to service delivery, equipping professionals with essential tools for creating value and gaining market edges.
About This Book
Service Innovation explores the process of developing services that address unmet customer needs. It provides a structured approach to innovation, emphasizing the importance of understanding customer perspectives.
The book outlines steps from identifying needs to creating and implementing breakthrough services. It draws on real-world examples to illustrate effective innovation practices.
Readers will learn tools and frameworks to foster creativity and drive service improvements. The focus is on actionable insights for businesses seeking competitive advantages.
By bridging customer insights with service design, the book helps organizations achieve sustainable growth through innovation.
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